There is a version of the rent control debate that never gets had. It is not the argument about supply curves and housing starts, which economists conduct among themselves and which persuades no one who did not already agree. It is a more basic question, and Salinas voters will face it directly on November 3, […]
Category Archives: Housing Trends
There was a time when local news existed to inform, clarify, and connect a community. It gave neighbors a shared understanding of what was happening around them — not just what happened, but why it mattered, and how we could move forward together. Somewhere along the way, that mission quietly changed. Today, too many local […]
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Sweden’s Housing Shortage: Lessons on Rent Control and Planning
In 2016, Sweden’s National Housing, Building and Planning report made headlines with a sobering statistic: more than 255 out of 290 municipalities reported a housing shortage. Despite record levels of construction at the time, demand still far outstripped supply—especially in metropolitan areas like Stockholm, Gothenburg, and Malmö. So why, even during a period of high […]
Carmel Property Management, Housing, Housing Legislation, Housing Trends, Income Properties, Landlord Tips, Landlords, Landlords & Renters, Long Term Rentals, Monterey County, Monterey Property Management, Property Management, Property Manager In Monterey County, rent control, Return on Investment, Salinas Property Managment
Tax-Smart Exit Strategies… But At What Cost?
Lately, we’ve noticed an uptick in marketing materials flooding the inboxes of property managers and owners alike. The message? Sell now. Exit smart. Get out while you still can. Take a look at the image above—another “Tax-Smart Exit Strategies” live stream, encouraging rental property owners to explore their options for selling, hosted by a CPA […]
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Salinas Investors Are Saying “No Way”—The Real Cost of Harsh Rent Control
The Salinas rental market is facing an alarming reality—investment dollars are drying up. Over the past several months, the message from investors, developers, and property owners has been loud and clear: Salinas’ extreme rent control policies are driving investment away. When pitching apartment deals in Salinas, the response has been resounding: “Why would we invest in […]
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Maximizing Rental Income During the Holidays
The holiday season is a unique time for property owners. While many believe the market slows down, it’s actually an opportunity to attract tenants who want to settle into a new home before the New Year. Here’s how 36 North Properties helps you make the most of this festive time. Why the Holidays Matter for […]
Carmel Property Management, Co-Working Space, Commercial Properties, Housing, Housing Trends, Income Properties, Inherited Property, Landlord Tips, Landlords & Renters, Monterey County, Monterey County Drought, Monterey Property Management, Multi-family rental properties, Property Management Tips, Property Manager In Monterey County, Salinas Property Managment
Going Green: Why Sustainable Properties Attract Better Tenants
Sustainability isn’t just a buzzword—it’s the future of property management. More and more tenants are seeking energy-efficient, eco-friendly homes, and property owners who adapt are seeing the benefits. From reduced utility costs to higher tenant satisfaction, going green is a win-win. Here’s why you should consider making your property more sustainable. Energy-Efficient Upgrades Switching […]
There’s no denying that more people are renting these days than buying, especially in Europe where there is a Build to Rent trend that that’s taking the single-family market by storm. With Build to Rent, homes are being constructed specifically for renters instead of selling those homes as builders may have done in the past. […]





