Housing Data Confirms Contradictions, Favors Rentals As property managers we want to keep up on the trends in our local economies. “The trend is our friend” is a mantra that enlivens our professional awareness. The final quarter of 2014 has uncovered some important national trends as well. Building permits, an important signal of future construction, […]
Tag Archives: Salinas Rentals
You know, not everyone has a gift for writing. Some people don’t even have the basics. When I was younger, my mother was a librarian and an English teacher. She and I would sit at the kitchen table in the evenings, me struggling with the complexities of Algebra (many of which I, to this day, […]
I remember when I first started in the apartment industry, someone told me to always ask my residents if there was anything in their apartment that needed fixing. Now, at the time, I thought that was kind of odd. Why would we ask if there was something WRONG with our product? That seemed … I […]
Let’s look at a tried and true way to measure rental property investment returns and what we as buyers should be looking for in our purchases. Total investment returns in real estate are really comprised of two pieces: operating positive cash flows and long-term appreciation. In today’s world, even though it probably will come, we […]
All online rental ads are not created equal. In fact, many factors determine whether a rental ad will be successful at attracting renter leads. With so much information and so many choices on the internet, rental marketers need to make sure their ads catch – and hold – the attention of potential renters. Photos – […]
There are many factors to consider when determining a rental rate. You want to make sure you don’t charge too much or you’re likely to be sitting with vacant units. And on the flip side if you charge too little, you’re leaving profits on the table. MARKET RATE To determine your rental rate you want […]